Online Learning Platform

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Service
Behavioral-triggered engagement to boost course completion.
Clients
SkillForge Academy (São Paulo, Brazil)
Date
July 2025
Software
COPTIMAS (Pro Plan), Teachable LMS, WhatsApp Business API, Mailgun.

Challenge:
Only 38% of enrolled students completed courses. Drop-off peaked after Module 2 due to lack of motivation and accountability.

Solution:
COPTIMAS monitored student progress via LMS webhooks:

  • If a student didn’t log in for 3 days, the AI agent sent an encouraging WhatsApp message
  • After completing a module, the AI shared a personalized badge + next-step tip
  • Struggling students were flagged for instructor outreach

Results:

  • Course completion rate rose to 62%
  • Support tickets about “lost motivation” ↓ 52%
  • Referral rate from graduates ↑ 35%
  • Instructor time saved: 10 hours/week