Service
Behavioral-triggered engagement to boost course completion.
Behavioral-triggered engagement to boost course completion.
Clients
SkillForge Academy (São Paulo, Brazil)
SkillForge Academy (São Paulo, Brazil)
Date
July 2025
July 2025
Software
COPTIMAS (Pro Plan), Teachable LMS, WhatsApp Business API, Mailgun.
COPTIMAS (Pro Plan), Teachable LMS, WhatsApp Business API, Mailgun.
Challenge:
Only 38% of enrolled students completed courses. Drop-off peaked after Module 2 due to lack of motivation and accountability.
Solution:
COPTIMAS monitored student progress via LMS webhooks:
- If a student didn’t log in for 3 days, the AI agent sent an encouraging WhatsApp message
- After completing a module, the AI shared a personalized badge + next-step tip
- Struggling students were flagged for instructor outreach
Results:
- Course completion rate rose to 62%
- Support tickets about “lost motivation” ↓ 52%
- Referral rate from graduates ↑ 35%
- Instructor time saved: 10 hours/week

